Having a shiny new platform is great, but what would its brand be and how would it be marketed? How would we communicate what makes it unique and get the word out to potential customers? The BJU Press team turned to YCP’s branding and messaging team (another of YCP’s 6 agency disciplines under one roof) for help.
To launch a new brand identity for the Hub, our team crafted a fresh new brand, including a logo, sample tagline, and compelling value proposition. We created a set of brand guidelines for BJU Press’s marketing team to consistently promote the new brand and rolled it out for related applications such as magazine ads, displays, and social media profiles. YCP’s video production team was called upon to capture a series of video commercials for use in a digital ad campaign on Youtube. YCP’s website design team created the landing page for the new platform.