Roker Point Estates

Emerald Waters.
Luxurious Living.

Framed with the natural beauty of the turquoise ocean waters and white sand beaches, Roker Point Estates is a private luxury community located in the southern part of Great Exuma Island in the Bahamas. Central to the Roker Point landscape was an engineering marvel, with a channel for boat slips magnificently carved out of the rock.

PROJECT TEAMS

Strategy
Branding & Design
Motion & Video
Web Experience

Branding Life
Along the Water

As you stand on the jetty looking out into the vast blue ocean waters, you will see the catamarans, sailboats, and super yachts moving gracefully across the horizon. Because Roker Point caters to the luxury buyer who enjoys boating and life along the water, we intentionally made that element central in the new brand. Its color palette was directly inspired by the color of the ocean waters that surrounded this unique slice of island paradise.

Experiencing Roker Point

Our vision was that prospective owners would experience Roker Point through a series of hand-delivered pieces designed to surprise and delight long before they ever set foot on the white sandy beaches. We wanted Roker Point's collateral and materials to feel crisp, clean, and fresh - but also sophisticated and representative of the high-end buyers they were seeking to attract.

Closer Than You Might Think

Once we had the new brand created, it was critical to have pieces that the sales team could hand out to prospective owners when they attended events like the Miami International Boat Show. The stunning visuals brought to life the vision for what Roker Point living could be for the owner and their extended family members.

One perception we had to overcome was that the Bahamas felt far away from the places prospects lived. We showed potential buyers that Roker Point was only a hop away from major areas on the eastern seaboard.

Discover Roker Point Living

With its pristine beaches, crystal-clear waters, and stunning sunsets, Roker Point Estates is a sought-after destination for those seeking a luxurious tropical lifestyle with the activities this boat-in community offers.

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Roker Point Estates

Emerald Waters. Luxurious Living.

Emerald Waters.
Luxurious Living.