PACE has been hands-on in most of New York's iconic landmarks, but nothing is as acclaimed as being called "the Statue of Liberty's Plumber." But as the company grew, plumbing was only one of the three primary trades the company offered. It was time to rebrand PACE in a way that elevated the other trades to the same level and brought in new clients for each trade.

Rebranding the companies that work on NYC's landmarks like the Statue of Liberty, the World Trade Center, and Yankee Stadium took storytelling, creativity, and the determination for excellence.

A few years into their business, Good Measure Shades and Shutters realized that in order to grow they needed to target a higher clientele. One they were already very skilled at serving. They turned to YCP for a roadmap on how to reach those customers, beginning with a rebrand, amazing photography and video, and a new website.