PACE

Successfully Branding
the Statue of Liberty's Plumber

PACE has been hands-on in most of New York's iconic landmarks, but nothing is as acclaimed as being called "the Statue of Liberty's Plumber." But as the company grew, plumbing was only one of the three primary trades the company offered. It was time to rebrand PACE in a way that elevated the other trades to the same level and brought in new clients for each trade.

PROJECT TEAMS

Strategy
Branding & Design
Motion & Video
Web Experience

Three Services, One Logo

Getting all three trades to be represented equally in one mark was a tall feat. PACE wanted something modern and distinctive to stand out on their vehicles and differentiate them. The final mark they chose balanced freshness with clarity and helped PACE communicate its forward look into the future.

Yes, We Can.

PACE's conversational motto has always been "Yes, we can. Yes, we have. Yes, we will." We thought it was time to turn that phrase into their official tagline and launch a fresh messaging platform that included a new mission, vision, core values, elevator pitch, and value proposition. These statements became a central component of their new website.

Mission

As the Tri-State’s premier provider of MEPS services, we offer extensive industry expertise, forward-thinking solutions, and unmatched craftsmanship to exceed expectations and honor your trust in us, time and time again.

Vision

To become the area’s leading provider of MEPS services, we set the standard for safety and quality, harness cutting-edge concepts, embrace the most challenging projects, focus on the smallest details, and demonstrate genuine partnership and integrity in all we do.

Elevator Pitch

Pace provides the total plumbing, fire protection, and HVAC solution every developer, GC, or CM needs to complete their project seamlessly and on budget, with the confidence that every Pace install will perform well for years to come.

Value Proposition

For general contractors, construction managers, and developers in the Tri-State area, Pace delivers forward-looking solutions with the ability to completely design, value-engineer, build, and successfully complete projects of every size and complexity.

Tagline

Yes we can.

Brand Pillars

Pace offers 3 trades under 1 roof
Pace is forward-thinking about technology
Pace offers the total, end-to-end solution (design, value engineer, build, and complete)

We created an end-to-end Digital Solution

a website to win a job,
a portal to show it getting done.

Differentiating PACE

NYC is full of smaller contractors, but only PACE takes on the toughest, highest, and most complex projects and provides a convenient solution of three trades in one company. Leading with that distinctive message, we crafted a fresh website to show, not just tell, how PACE provides an end-to-end solution for some of NYC's most iconic towers. We backed that message with client testimonials, significant stats, and imagery that told their story through successful projects like LaGuardia Airport (LGA) and historic renovations in Carnegie Hall.

Developing a Custom Portal Software

Talking about reliability is one thing. Showing real-time project updates and stats, accessible on the fly, was critical to keeping customers well-informed and confident they had hired the right partner. YCP's software development team created a fresh, customizable customer portal that connected with and pulled in data from their contract invoicing and data tracking systems into an easy-to-understand customer dashboard. This portal enables building owners and project managers to have an up-to-date view of their project's status toward completion.

Reliability in Action

It was important to show more than the final product. We wanted to show PACE's team in action, in the trenches working for their customer. We purposefully captured imagery that made PACE's team feel like the heroes they are, going the extra mile for every customer. We also took the opportunity to update some outdated headshots so that the website could include a way for customers to meet their team.

VIEW PHOTO GALLERY

Confidence and Quality

PACE had never had a video to showcase their unique value through their work. From the Waldorf Astoria hotel to the new World Trade Center towers, PACE's new video shows they can do it all, and complete each project successfully.

Ready to begin?

You tell us your goals, and we’ll find the path to success.

We're proud to be an award-winning marketing agency in Greenville, South Carolina. We always go the extra mile to ensure your success, no matter your project’s size or budget. We start every collaboration by taking time to learn about your vision and your audience, giving us the tools we need to create an effective roadmap that gets you where you want to go.

Let’s get to know each other.

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PACE

Successfully Branding the Statue of Liberty's Plumber

Three Services, One Logo

Successfully Branding
the Statue of Liberty's Plumber