Great people are the heart behind every business, especially the relationship-driven insurance business. At Assure Alliance, they super-service a wide array of agents with a small staff, and we wanted to celebrate the contributions each person makes. Our photography and video focused on faces and communicated the warmth and friendliness that they bring to every client interaction. We also focused on creating a set of standardized core values that employees could measure every interaction by, and that would define what it means to work at Assure Alliance. We rolled these out as a series of posters that hung within the Assure Alliance office.