Greenville County Museum of Art

World-class Art. Undiscovered Gem.

For art aficionados and Greenvillians alike, GCMA hosts a diverses collection of iconic American art from Artists like Andrew Wyeth and Jasper Johns, giving a look into Southern history that few had ever seen in one place. GCMA turned to YCP to bring its world-class collection into the digital age to enable visitors to experience it both online and in its gallery.

PROJECT TEAMS

Strategy
Branding & Design
Motion & Video
Web Experience

Making the Art Central

Creating an online presence for such a premier museum is a daunting task. Our driving principle was: how can we make the art central on every page? The site's design, navigation, and flow are intentionally designed to enable visitors to see and experience these historic art pieces while not getting in the way.

Inspiring Generations

In inspiring generations, GCMA reaches across the boundaries of age and culture painting a picture of life from a different place at a different time. Through video we brought to life the experiences of various generations as they interact with these amazing works or participate in classes that bring out their own creative talents.

Made for TV

When GCMA was offered a spot before popular show Downton Abbey, they turned to YCP to create a several TV commercials that would highlight artists like Andrew Wyeth, potter (and former slave) David Drake, and contemporary artist Jasper Johns. These commercials brought fresh awareness to GCMA and drove in new museum visitors, many from quite a distance.

Using Video to Inspire Awareness

Ready to begin?

You tell us your goals, and we’ll find the path to success.

We're proud to be an award-winning marketing agency in Greenville, South Carolina. We always go the extra mile to ensure your success, no matter your project’s size or budget. We start every collaboration by taking time to learn about your vision and your audience, giving us the tools we need to create an effective roadmap that gets you where you want to go.

Let’s get to know each other.

START THE CONVERSATION