HOPE CHRISTIAN HEALTH CENTER

When No One Else Can

As a child growing up in Ivory Coast Africa, Bernard witnessed people in great need of both physical care - and spiritual life. He and fellow professor Amy Hicks set out to build a hospital for hope and healing. They turned to YCP to help them capture the vision behind this unique mission and turn it into a brand that inspires audiences worldwide to support this goal.

PROJECT TEAMS

Strategy
Motion & Video
Branding & Design

Our Mission

To bring health, healing and hope, now and for eternity to the people of Ivory Coast.

Our vision

To see God’s Word transform lives, multiply churches and bring lasting hope and healing, while reducing preventable disease and deaths as West Africa’s most sought-after health provider.

3 brand pillars

Be part of sharing the live-giving hope of the Gospel.
Provide life-saving health & healing to a needy community
Help us plant and multiply churches across Ivory Coast.

Tagline

When No One Else Can

Messaging Makes a Difference

Before coming to YCP, Hope Christian Health Center had written various iterations of their mission, vision, and elevator pitch to potential donors. But they felt like their messaging was flat and uninspiring. They turned to YCP for an outsider perspective that began with their audience and ended with simple, clear, and targeting messaging that engages their audience in a more memorable way.

Collateral That Counts

To carry their new messaging forward, they needed eye-catching collateral that they could hand out to prospective donors at events. YCP wove together compelling photography with clear message to give each piece an engaging, unified feel that looked and sounded like Hope's brand. Bold, simple action words called the audience to join them in the cause that the founders had given their lives to.

Driving Awareness Through Events

Being invited to share the unique mission behind the new Hope Christian Health Center required Bernard and Amy to need some inspiring signage and infographics to illustrate where they were in the construction of this new hospital. YCP carried through Hope's eye-catching photography to create banners that caught the audience's attention and made them look twice. Infographics were developed to show the need in Africa and to communicate the phases of construction and the financial needs associated with each phase.

“We worked with YCP to create a video and the first time we watched it, we were very emotional about how well they captured the story."

– Amy Hicks, Co-Founder

She Was Dying and I Couldn't Do Anything

When Bernard told us his story, we knew we had to share it. He recounted how as a doctor he witnesses a father holding his little girl in his arms, crying without hope. That image, forever imprinted in Bernard’s mind, inspired him to pursue the founding of Hope Christian Health Center and to invite his university colleague, Amy Hicks to join him.

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